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Corporate advertising links core values and characteristics of an organization with its offering to the client. This offering could be in terms of a quality or service that the clients value the most. Even a project or a product can be seen in this context. It can achieve the dual purpose of communicating corporate values while achieving sales.
Vascon
Corporate communication has to first understand and define the unique characteristics of an organization. This campaign is from a series of eight advertisements for vascon engineers.
PN gadgil & Company
PN Gadgil & Company are in the jewellery business since 1832. This longevity itself is a big factor in corporate communication. We tapped into their history and linked it with Maharsahtra’s culture. Silver products are seen in this light in a campaign we did for PNG.
Kasturi
Three print ads for kasturi builders reflect their corporate attitude towards construction projects.