manoj phulambrikar founded wisdom tree in 2002 with
the aim of providing quality creativity to clients. he had
six years stint with lowe and bates-pangulf in dubai.
it was a challenge working in a multi-cultural market
where most of the work had to be visual-driven. prior
to advertising he was a communication consultant to
ipcl, one of india's largest petrochemicals conglomerate.
manoj graduated from the national institute of design
(nid), india's premier design institute. london international
advertising award, new york festivals award, nid's '
outstanding scholastic achievement' award are some of
the awards he has won. MANOJ IS A VISITING FACULTY AT SEVERAL DESIGN AND MANAGEMENT INSTITUTES. DISSATISFACTION AND A PASSION FOR CREATIVITY DRIVE HIM. HE LOVES READING, WRITING AND LISTENING TO MUSIC.
Lux Progress
This advert shows plates in 3 colours with random numbers below them. The 3 colours represent the variants of the dishwashing liquid. The numbers reinforce the message: ‘just one bottle of ‘lux progress’ liquid washes more than 18000 dishes.’
Agency: Lowe-Lintas Associate Creative Director: Manoj Phulambrikar
Rexona Deodarants
Why smell like a dead fish among flowers, garlic among strawberries or onion among oranges? The line says ‘Don’t take freshness for granted.’
Agency: Lowe-Lintas Associate Creative Director: Manoj Phulambrikar Copywriter: Ali Shahbaz
New Year Card
The alphabets representing 12 months change to the 12 words ‘happy new year.’