manoj phulambrikar founded wisdom tree in 2002 with the aim of providing quality creativity to clients. he had six years stint with lowe and bates-pangulf in dubai. it was a challenge working in a multi-cultural market where most of the work had to be visual-driven. prior to advertising he was a communication consultant to ipcl, one of india's largest petrochemicals conglomerate.

manoj graduated from the national institute of design (nid), india's premier design institute. london international advertising award, new york festivals award, nid's ' outstanding scholastic achievement' award are some of the awards he has won. MANOJ IS A VISITING FACULTY AT SEVERAL DESIGN AND MANAGEMENT INSTITUTES. DISSATISFACTION AND A PASSION FOR CREATIVITY DRIVE HIM. HE LOVES READING, WRITING AND LISTENING TO MUSIC.


creative head
manoj phulambrikar

creative team
ranjit   jyotsna   shradha   uttara

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  • Lux Progress
    This advert shows plates in 3 colours with random numbers below them. The 3 colours represent the variants of the dishwashing liquid. The numbers reinforce the message: ‘just one bottle of ‘lux progress’ liquid washes more than 18000 dishes.’
    Agency: Lowe-Lintas Associate Creative Director: Manoj Phulambrikar
  • Rexona Deodarants
    Why smell like a dead fish among flowers, garlic among strawberries or onion among oranges? The line says ‘Don’t take freshness for granted.’ Agency: Lowe-Lintas Associate Creative Director: Manoj Phulambrikar Copywriter: Ali Shahbaz
  • New Year Card
    The alphabets representing 12 months change to the 12 words ‘happy new year.’